Your Story,
Our Mission
At SKU Story, we're more than consultants, we're architects of brand journeys from the digital landscape to the tangible shelf. We build product-level strategies that work across every channel, because we've been in your shoes.
We've Walked The Path You're On
With experience across Commercial Ingredient Marketing, Traditional Retail CPG Marketing, and Digital D2C Marketing, we understand the unique scaling challenges you're facing.
Commercial Ingredients
Complex B2B sales cycles, technical specifications, and relationship-driven growth in the ingredient supply chain.
Traditional Retail
Navigating buyer meetings, slotting fees, shelf placement, and the art of standing out in crowded retail environments.
Digital D2C
Performance marketing, conversion optimization, and building direct relationships with customers at scale.
CPG Success Requires
A Balancing Act
Growing an emerging CPG brand isn't just about mastering one channel—it's about orchestrating three critical phases across every touchpoint.
Distribution
Your products need to be where your customers are—whether that's scrolling Instagram, searching Amazon, or walking down the grocery aisle. We synchronize your online presence with physical availability, creating multiple pathways for discovery. Because being great doesn't matter if nobody can find you.
Trial
Getting someone to buy once is hard. The trial phase is about bridging the gap from curiosity to conversion. We craft digital experiences that build enough confidence to drive that first purchase—whether it's through compelling product storytelling, social proof, sampling strategies, or reducing friction at every step.
Repurchase
This is where brands are built. Repurchase isn't about discounts and desperation—it's about consistency in quality and experience at every touchpoint. We help you build retention loops that turn first-time buyers into loyal customers, from email sequences that actually add value to subscription models that make sense for your product.
Let's Build This Together
There's no one-size-fits-all playbook for CPG success. Every brand has its own rhythm, its own challenges, its own opportunities.
Our process isn't rigid—it's adaptive. We start by understanding where you are today: What's working? What's not? Where are the biggest opportunities?
Then we build a strategy that fits your brand's unique needs. Maybe you need help breaking into retail. Maybe your D2C channel is crushing it but you can't crack wholesale. Maybe you're launching a new product line and need a story that differentiates each SKU.
Whatever it is, we don't just hand you a deck and disappear. We're your growth partner—building the strategy AND executing it alongside you, adjusting as we learn what works.
Ready To Write Your
Next Chapter?
Let's talk about where you are, where you want to be, and how we can help you get there. Book a free 30-minute strategy session.
Book Your Strategy Session